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K-Beauty New Arrivals

DROP FOUNDATION

Truly Yours Natural Finish Drop Foundation hydrates, brightens, conceals and smooths your skin to a fabulously flawless finish. 12 universal shades make it a cinch to find your best match.

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AWARD WINNING

Like a magic trick for brows! Brow down for a natural look. Our Precision Brow Pencil is dual-ended, smudge proof and lasts all day.

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Hello, beautiful!

JOAH has it all—all you need to be K-Beautiful, that is!

Meet JOAH

JOAH is Korean for “I LIKE IT”. You’ll love it too…celebrating life, fearlessly flaunting your femininity, & being unapologetically girly. Knowing beauty confidence comes from within, but realizing how makeup helps, too.

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